Challenges

60% reduction in content generation costs and 20% more qualified leads in same marketing budget

• The client was facing unsatisfactory and low return on digital marketing spends
• There was poor qualified leads causing very high cost of customer acquisition
• The marketing agency cost was high primarily due to high content creation costs
• No real-time visibility across all the campaigns and digital channels.
• Marketing process involves multiple systems. Tracking of overall marketing was becoming very tough

The Solution

• Designed A GenAl based content creation platform that will generate marketing content and images in few mins with min 5 options
• We delivered a solution which gives CMO office a consolidated views of all campaign across all the digital platforms, products and services. This enabled right metrics to improve ROI and conversion. Tracking become very easy.
• Al driven suggestions and prediction improved performance of campaigns and eliminated human error
• Automated repetitive tasks by triggering specific actions based on predefined rules.
• Personalized content and messages to individual customers using GenAl

The Benefits